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Our strategy in action

Another active year

Maximising our performance

THE OBJECTIVE OF OUR STRATEGY IS TO DELIVER LONG-TERM VALUE TO SHAREHOLDERS, OUTSTANDING SERVICE TO CUSTOMERS AND REWARDING CAREERS TO OUR EMPLOYEES BY BEING THE LEADING GLOBAL PROVIDER OF FLEXIBLE POWER AND TEMPERATURE CONTROL SOLUTIONS

OUR AIM

Leading global provider of temporary power and temperature control

OUR CULTURE

Pace, Passion, Performance

GROUP STRATEGY
ANNOUNCED IN 2013

  • Implement business line strategies
  • Continue to build strength and depth in management
  • Bolt-on acquisitions
  • Build further synergies between the Local Business and Power Projects
  • Drive operational efficiency and economies of scale
  • Innovate in product development

LOCAL BUSINESS
STRATEGY

  • Superior service
  • Utilise global scale for efficiency
  • Increase market share
  • Extend presence in emerging markets

POWER PROJECTS
STRATEGY

  • Be the largest global operator
  • Secure operating efficiencies and competitive advantage
  • Innovate to make temporary power competitive with permanent power

Targets and achievements

AGGREKO WORKS ON FIVE-YEAR STRATEGY CYCLES; THE STRATEGIC TARGETS OUTLINED BELOW ARE FOR THE CURRENT FIVE-YEAR CYCLE, 2013–2017.

GROUP
GROUP
TARGETS
FY13
Performance
FY14
Performance
Revenue growth
>10%
6%
12%
Trading margin
>20%
22%
19%
ROCE
>20%
21%
19%
  • Refurbished over 290 generators and 25% of the Power Projects fleet are now refurbished generators
LOCAL BUSINESS
LOCAL BUSINESS
 
 
 
TARGETS
FY13
Performance
FY14
Performance
Revenue growth
8 – 12%
7%
8%
Trading margin
17 – 20%
18%
16%
ROCE
18 – 21%
17%
15%
  • Opened nine new service centres (net of closures)
  • NPS score of 58% in the top quartile of global businesses
  • Commenced roll-out of telemetry globally, allowing real time monitoring of equipment and improving customer service
LOCAL BUSINESS
POWER PROJECTS
 
 
TARGETS
FY13
Performance
FY14
Performance
Revenue growth
10 – 15%
4%
18%
Trading margin
27 – 32%
31%
27%
ROCE
25 – 30%
27%
25%
  • Contracts in Panama and Mozambique competing with permanent power

These targets are averages over a five-year period and there are years when we may be outside one of these ranges. Revenue growth is underlying (excluding currency and pass-through fuel) and adjusted to exclude the impact of our military and Japan contracts in Power Projects; Margin and ROCE are on a reported basis.